Off-page SEO Techniques 2017
Off-page SEO hasn’t been all about links. We have social data, brand signals (linked or unlinked mentions), citations, reviews and sentiments that search engines can use in evaluating relevance, trust, popularity and authority of a website/page.For link building in 2016 and beyond, the ability to understand these external website concepts and to use effective off-page SEO techniques can help you with in influencing a website’s ranking power.
Off page SEO Techniques
1. Social Media Engagement : A major Off-page SEO technique is social media engagement. If you want to make your business, website or blog popular, engage with people on multiple social media platforms. Social media presence will help grow your business and also help you get more back links.
2. Social Bookmarking Site: Social bookmarking sites are one of the best platforms to promote your website. When you bookmark your webpage or blog post on popular social bookmarking websites, you gain high traffic to your webpage or blog.
3. Forum Submission: Participate in search forums which are related to your website and business and make a connection with that community. Reply to threads, answer people’s questions and give your suggestions and advice. Make use of “Do-Follow” forums
4. Blog Directory Submission: Directory Submission is constantly working to build quality back links. Choose an effective directory and select a proper category. It takes quite some time to deliver good results, but these results stand out over a longer time period.
5. Article Submission: Submit your articles in a high PR article submission directory. You can also give links to your website. Make sure your content is unique and of high quality. Low quality content and content that has more keyword stuffing might get rejected. Choose the correct category and give a good title to your content.
6. Question and Answer: One of the best ways you can get high traffic is from question and answer websites. Join high PR question and answer sites and search for questions related to your business, blog or website and give clear answers to these questions. Give a link to your website which will help in bringing you more visibility.
7. Video Submission: If you want to make your videos popular, head to popular video submission sites. Give a proper title, description, tags and reference links. It is one of the more popular ways to get quality back links because all video submission websites have high PR.
8. Image Submission: Share your photos on popular image submission websites. Before submitting your images please optimize them with the correct URL and title tag. Before submitting your images, check if they have a proper title, description and tags.
9. Infographics Submission: Make creative infographics. These days, infographics are getting popular on the internet. Submit your infographics on infographics submission websites and give reference links to your webpage or blog. The image sizes differ with different websites.
10. Document Sharing: Create attractive documents relating to your business or blog. The documents should have unique content and should be in either pdf or ppt formats. Submit these documents in the document sharing websites.
11. Business Reviews: Write reviews about others businesses or ask your friends/clients to write a review of your business in major business review sites like RateitAll, Shvoong, Kaboodle, Stylefeeder, etc.
12. Local Listings: Depending on your site’s niche, you might find that listing in local directories may be useful. You may have a website promoting your local business, therefore instead of going global and facing huge competition, listing your website locally, so that search engines can easily view your website and fetch the content, will be much better. This will help you to reach a targeted audience. Submit your website to sites like; Google Local, Maps, Yahoo Local, Yellow Pages, etc.

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